Title	Outbound Campaign Intelligence
Extract	With the increasing legislation to limit outbound telemarketing and telesales, the advent of “do not call” lists, and consumer frustration at poorly targeted campaigns, it seems that outbound is set to disappear. Yet, intelligent and measured use of outbound campaigns to customers can result in positive results for businesses and customers alike. This paper is an extract from the Performance Measures and Metrics chapter of the Global Contact Centre Benchmarking Report 2005, and discusses current performance in outbound.
Document Type
Comment
Document Link	documentlibrary/whitepapers/customerinteractivesolutions/outboundcampaignintelligence.htm

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