The Absa Cape Epic is designed to be one of a kind, globally.
However, the remote, often harsh African settings, seminal to its uniqueness, create an extreme test of the infrastructure needed to enable the world to interact with the race. We created a solution that connects everyone involved in the race in real-time. With each one of the thousands of local and international riders using social media, and hundreds of journalists from around the world reporting online, the race automatically becomes a global event. Connectivity has no limits. So, every department of race organisation, from emergency services to catering, can deliver exceptional service to competitors. The media can delight their audiences. Friends and families can interact live with loved ones throughout the race.