What digital transformation meant to Lindt’s people. Digitising the complex manual process for Lindt’s sales executives has cut down the amount of time spent on duplicated work processes.
It gives Lindt’s people immediate access to the tools they need, making them more efficient. The solution has given Lindt access to multiple benefits. The mobilisation of a paper-based process allows for less wastage of resources, a decrease in human error through real-time automated processes, store visit verification, and accuracy of data and information. The decrease in workload means that Lindt’s employees are happier. This enables sales executives to execute their jobs more efficiently, resulting in improved quality of work with a more seamless and faster goto- market implementation of seasonal promotions and new products. For Lindt’s employees, their day ends when they leave their last store for the day, assured that everything entered onto their device is automatically collated and uploaded in real-time.