What flexibility the cloud provides to ooba. With the cloud solution in place, ooba can now take advantage of the benefits that working from the cloud provides. Key to this is the ability to adopt new functionality as it becomes available. The Oracle SaaS is updated quarterly and for each cycle ooba can decide what new functionality they want to implement. Once that is confirmed, all their users have access to the upgraded features. Previously ooba would be responsible for doing the upgrades themselves, however now this is done by Oracle. ooba have the ability now to implement additional modules far quicker than before as the functionality is all part of the cloud system, cutting the time it takes to procure and implement new modules. The Oracle cloud also offers them the opportunity to streamline their business processes to bring them in line with the best practices built into the cloud service. ooba are seeing a reduction in the costs associated with their core systems, as not only are they just paying for the capacity they use, but they are also freed from the expensive hardware maintenance and upgrade cycles that accompanies on-premises solutions. There is also the opportunity to take advantage of Oracle’s embedded analytics tool to interrogate their data to gain greater insights into the performance of the company and the behaviour of their customers.