How Dimension Data transformed their website user experience
Dimension Data put the user experience at the centre of their website transformation and relied on robust technology platforms, and the collaboration of a global team to deliver rich, personalised and streamlined experiences to our different audiences.
The marketing programme transformation began with a deep understanding of what the new website needed to achieve: to deliver data-driven, personalised and relevant content experiences to diverse audiences, and to enable engagement with users on digital channels – automatically, from a single platform.
We partnered with Oakton, a provider of digital and technology solutions, to kick off the first phase of the project: implementing a resilient, scalable platform that was able to handle traffic spikes like that experienced during the Tour de France. Over the next two years, the website redesign team, which was spread across South Africa, Australia, London, and the US, worked around the clock to deliver on tight deadlines. While one team slept, another picked up the baton to develop, iterate, and test the site for responsiveness and engagement across various browsers, platforms and devices.
During the next Tour de France, the website never once failed in engaging users.