Why Dimension Data needed to transform their website

As part of Dimension Data’s business transformation journey, we formed strategic partnerships that exposed the brand to a wider, more diverse audience. But our website could not cope with this newfound interest, prompting a wider marketing transformation.

Our digital transformation journey focused on four key areas: continually improve the client experience; deliver services faster; standardise and automate marketing processes; and improve efficiencies.

But our website, which is at the centre of our client interactions, was not living up to this vision. One year into our technology sponsorship of the Tour de France, a 3000% increase in organic traffic to the website, had an adverse effect on the end user experience.

It became clear that the website in particular – was not fit for purpose in today’s digital age. Spread across 47 countries, our marketing team was unable to create region-appropriate content on-the-fly and had to rely on the IT team to publish content.

As an organisation that helps our clients transform through the use of technology, it was time to look inward to align our marketing programme and revamp their digital assets.

How Dimension Data transformed their website user experience 

Dimension Data put the user experience at the centre of their website transformation and relied on robust technology platforms, and the collaboration of a global team to deliver rich, personalised and streamlined experiences to our different audiences.

The marketing programme transformation began with a deep understanding of what the new website needed to achieve: to deliver data-driven, personalised and relevant content experiences to diverse audiences, and to enable engagement with users on digital channels – automatically, from a single platform.

We partnered with Oakton, a provider of digital and technology solutions, to kick off the first phase of the project: implementing a resilient, scalable platform that was able to handle traffic spikes like that experienced during the Tour de France. Over the next two years, the website redesign team, which was spread across South Africa, Australia, London, and the US, worked around the clock to deliver on tight deadlines. While one team slept, another picked up the baton to develop, iterate, and test the site for responsiveness and engagement across various browsers, platforms and devices.