Absa Cape Epic 2023: Official Technology Partner
The annual eight-day Absa Cape Epic is the ultimate proving ground of human and machine. Unforgiving conditions make this multistage mountain-bike race a physical, mental and emotional challenge like no other. We support these brave cyclists by connecting the race to the world in a fast, reliable and data-rich manner. We also cosponsor a team, helping them develop their careers in this competitive sport, while NTT sponsors the Masters category, in which many former pro riders compete.
How can corporate partnerships drive diversity and inclusion in sport? Join our experts Tina Venter, Head of Marketing and Corporate Affairs Enablement at Absa and trailblazer of the successful SheUntamed initiative for women in cycling, and Jon Adams, Head of Partnerships and Commercial for the Absa Cape Epic.
Inspired by the challenges faced by the riders, we are committed to driving sustainable change by giving back to our partners and society. We use the power of sport to educate, inspire and mobilize young people.
With the BMT Fairtree Academy, we sponsor the BMT Fairtree racing team, helping upcoming cyclists from disadvantaged backgrounds to train for and compete in the Absa Cape Epic.
Our riders, Thembela second from left and Atlahang far right for 2023
We give race organizers a connectivity solution that connects riders, UCI officials, the venue operating center, organizers, caterers, medical personnel and the media with each other and the rest of the world.
Our solution is secure, works in all weather conditions, and offers enough bandwidth to livestream the event.
Read more in our full Absa Cape Epic case study.
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