What an omnichannel call centre means for Reliance Securities
Not only has Reliance Securities cut down on their response times, they’ve been able to pinpoint which platform/s their customers prefer to communicate through.
No longer willing to leave decisions to their broker, today’s trader wants to take control over their stock, and have the ability to quickly buy and sell stocks themselves, wherever they are.
With the new omnichannel call centre at Reliance Securities, customers are able to phone, text, or interact with Reliance Securities through social media channels, according to their preference. The customer’s information is captured in the customer relationship management system (CRM) and is readily available.
This ensures that agents are not only able to contact customers through the platform of their choice, but also have access to the customer’s details, further saving time before transactions can be made.