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Sinar Mas Land

When cloud services also allow for financial and operational control

Asia Pacific | Indonesia | Real Estate and Construction

Enabling Sinar Mas Land to improve service delivery

As a Dimension Data OneCloud partner, Sinar Mas Land is able to remain flexible and agile in the digital economy.

Download this case study (pdf, 1.23MB)
Robust Infrastructure


Sinar Mas Land needs to offer new services, consolidate servers, and match business growth as it integrates two companies following a merger.

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Cloud Contact Centre


The company’s 88 servers are consolidated into one data centre, receives ongoing support, and becomes a Dimension Data OneCloud partner to enable the rapid deployment of new services.

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Faster Innovation


The organisation benefits from a reduced time-to-market and better departmental organisation. A OneCloud partnership enables better operational control.

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Vigorous growth requires matching services

Sinar Mas Land is the largest and most diverse property developer in Indonesia. Founded in 1972, Sinar Mas Land has long-term investments in major commercial buildings, hotels, and resorts, and is involved in property development and leasing. The company is headquartered in Singapore, and listed on the Singapore Exchange. The company is engaged in business deals in Indonesia, China, Malaysia, London, and Singapore, and employs more than 6,200 people.

Formerly known as AFP Properties, Sinar Mas Land was created in 2011 with the merger of two commercial property organisations, PT Bumi Serpong Damai and PT Duta Pertiwi Tbk. A challenge for the IT department was to integrate these two environments to deliver new services to match business growth, as well as to systemise business processes to improve productivity, decrease costs, and provide more operational control.


Centralised IT to deliver faster

The company wanted to drive a new era of information for its community, which consists of subsidiary and joint ventures companies, as well as tenants. This meant changing from a shared service organisation to providing IT-as-a-service.

The company realised that if they did not provide IT services, they could risk members turning directly to cloud providers for services, and thereby introducing uncontrolled risk into the environment. They therefore wanted a solution that would enable them to support the IT requirements of its community, while maintaining control over security and compliance.

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Partner selection crucial

The IT team evaluated a number of cloud vendors, which all offered an array of technology options, but felt that all these solutions focused on products, instead of answering their business challenges.

Sinar Mas Land utilised our migration services to move the company’s estimated 88 servers across 40 locations into a single data centre. They then opted for the Dimension Data OneCloud Partner Programme, which closely matched their expectations.


OneCloud for all needs

As a Dimension Data OneCloud Partner, Sinar Mas Land would be able to rapidly bring new services to market from a single platform. Dimension Data’s OneCloud Partner Programme also offers tight controls to ensure that security and compliance requirements are managed and addressed centrally by Sinar Mas Land.

From a single cloud platform, Sinar Mas Land is now able to provision ecosystems platform (OS, applications platform, and database) and IT operation services. Future plans include to provision unified communications services, such as voice, video and Web-conferencing services, and email. The company also wants to provision backup and archive, and security services.

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Digital services with a competitive edge

Sinar Mas Land is now able to meet the demands of its community for rapid service deployment and self-service. Its community can now thrive in the fast-paced digital economy with the latest technologies at their disposal. Services can be charged back by both department and organisational unit, and service delivery to all members takes place from a single, dedicated platform.

The OneCloud partnership also enabled Sinar Mas Land to build a single integrated workflow system to ensure that they retain operational control. They now also benefit from a hybrid cloud environment, rather than private cloud, to better meet their requirements.

Finally, as a Dimension Data OneCloud partner, Sinar Mas Land is able to remain flexible and agile in the digital economy.

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