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Tour de France blog

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What running @letourdata taught us in 2018

It takes a team to succeed in the Tour and this applies equally to telling compelling stories from the event

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7 experts on what pro cycling can teach IT leaders about digital business

Transforming pro cycling for billions of fans around the world requires the innovative use of technology

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Ongoing innovation – how the Tour de France still gets it right after 115 years

Innovation and digital transformation – to stay in business for 115 years, you need more than a strong global brand.

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How technology is helping us understand the human on the bike

Technology helps us to connect, communicate, and address the Team's health and wellness issues.

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Webinar: Meet the tech team bringing the Tour de France solution to life

Join Dimension Data’s Peter Gray and Tim Wade behind the scenes during a live stage of the Tour de France.

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Under the covers — an in-depth analysis of the tech solution

Transforming the way billions of cycling fans watch the Tour de France was our goal.

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The Tour de France experience for a market segment of one

Our advisory consulting approach enabled A.S.O. to reach more people across market segments.

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Data innovation lets fans customise their Tour de France adventure

Through data innovation, A.S.O. can give fans the experience they're looking for.

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