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Driving meaningful customer engagement at the Tour

Blog

Harvard Business Review Analytics Services explains why the Tour de France is a showpiece for using IoT to serve customers better.

The core of the Tour de France solution is IoT: attaching GPS devices on every bike in the race peloton and relaying the location data back to a central location. But the business value isn’t achieved from the devices alone; the value to A.S.O. is from the services that turn the raw data into information that the fans can use to better understand the challenges, tactics, and race strategy during every stage of the race.

Read this Harvard Business Review Analytics Services report on IoT to find out how and why it’s a key driver of customer engagement.

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