How did A.S.O. find new ways of engaging Tour de France fans around the world?
Digital technology and data created an engaging second-screen experience
Dimension Data helped to transform the way race data is analysed and delivered to social and conventional media, fans, and cycling experts.
First-ever live speed, location of individual riders, distance between riders, and composition of groups
Useful data delivered to television broadcasters, race commentators, digital platforms, media, and race teams
Massive social engagement
Unprecedented 1.3 million engagements with fans on social media, 663,912 visitors to live-tracking site
Digital business and the Tour de France
We used technology from four areas of digital business.