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How did A.S.O. find new ways of engaging Tour de France fans around the world?​

Digital technology and data created an engaging second-screen experience

Dimension Data helped to transform the way race data is analysed and delivered to social and conventional media, fans, and cycling experts.

hours spent on road

Real-time tracking

First-ever live speed, location of individual riders, distance between riders, and composition of groups

accurate data

Accurate data

Useful data delivered to television broadcasters, race commentators, digital platforms, media, and race teams

massive social engagement

Massive social engagement

Unprecedented 1.3 million engagements with fans on social media, 663,912 visitors to live-tracking site

Digital business and the Tour de France

We used technology from four areas of digital business.

Digital infrastructure

Our cloud-based, real-time digital infrastructure processed data on individual riders’ speed and ​​location. This data was transformed into knowledge presented on a live-tracking website, shared with television broadcasters, and brought to the world on social media.

Learn more about Digital infrastructure

Digital infrastructure

How will digital infrastructure accelerate your digital business?

Find out more about How will digital infrastructure accelerate your digital business?

Hybrid cloud

Our cloud infrastructure provided immediate, scalable computing capacity to not only build the entire Tour de France technology solution in only four months, but also support the mobile data centre – the bi​g data truck – throughout all stages of the race.

Learn more about Hybrid cloud

Hybrid Cloud

How will hybrid cloud accelerate your digital business?

Find out more about How will hybrid cloud accelerate your digital business?

Workspaces for tomorrow

To enable a more agile, flexible way of working before and during the Tour, we used next-generation communication, collaboration, and mobility solutions to work from anywhere, at any time, using any device.

Learn more about Workspaces for tomorrow

Workspaces for tomorrow

How will workspaces for tomorrow accelerate your digital business?

Find out more about How will workspaces for tomorrow accelerate your digital business?


Our partnership with the Tour de France raised our brand profile and increased our security risk. But it also proved our ability to protect our data in ways that enabled more agility and innovation.

Learn more about Cybersecurity


How will cybersecurity accelerate your digital business?

Find out more about How will cybersecurity accelerate your digital business?

The people powering the greatest race in the world

Making it happen Play video


How we did it

Live @ Le Tour 6 – Making it happen

Meet the team who works on the ground and around the globe to help us deliver the Tour de France.