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5 ways Tour de France is winning the digital race in 2017

And how businesses can learn to win from the sporting industry

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Cyclist Play video


‘We believe cycling fans deserve a revolutionary viewing experience’ – A.S.O.

Watch how Amaury Sport Organisation transforms the race through live-tracking and data analytics, bringing the race to new audiences.

Join the Tour in the race to digital

digital transformation

The Tour de France and the exponential digital social world

Like A.S.O., your business can seize the opportunities of global digital disruption today. Here’s how …

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More about the Tour de France technology

Data trucks and vans

How the data flows – live-tracking and data analytics in action

Race data flows freely and securely from bikes, to the cloud, to a second screen in your hands. See how …

Handle bars

Breaking it down – an in-depth analysis of the tech solution

A dual transmission network, defined data segregation, and a process for filtering and data analytics. Read how it all fits together…

Windy roads

How hybrid IT helps A.S.O. take pro cycling to the next level

Cloud, collaboration tools, and hybrid IT … three ways of delivering a revolutionary viewing experience. Read more ...

What analysts have said

What analysts have said about tech at the Tour

Market analysts had a live experience of the tech we deployed at the 2017 Tour. Here’s what they’ve reported …

Behind the scenes at the Tour

Cyclists racing

Join us for a Tour de France BrightTALK web seminar

Two opportunities to listen in as our experts give a sneak peak of what happens behind the scenes at the race. Read more …

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Inside Truck - Upstairs

Inside the big data truck: a digital workplace in action

Take look at what happens inside our digital workplace-on-wheels. Read more…

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