Cycling fans deserve a revolutionary experience

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Why transform the fan experience of pro cycling?

Fans demand a closer view

‘We want our fans to be in the race, but from any place in the world.’

Yann Le Moenner - Managing Director of A.S.O.
Rise of social

Rise of social media

Fans drive sport conversations via Twitter, Facebook, and more

Use of smartphone

Use of mobile devices

Sport news consumed while connecting via apps

Demand data

Demand for data

Growing demand for accessible, real-time sport info

Closer fan

Closer fan experiences

Want a seat at the table, not just a ticket to the event

What makes tracking a live cycling race so challenging?

Race dynamics

Race dynamics

176 riders, constantly repositioning at speed or breaking away from the peloton


Varied terrain and weather

Flatlands and forests, cobblestoned roads, mountain crossings, through wind, sun, and rain


Crashes and bike swaps

Tracking devices fitted to bikes, not riders

Data volumes

Data volumes and connectivity

Tracking devices to be connected at all times, always transmitting data

Live tracking and data analytics in action

Here’s how the Tour de France solution works

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Transforming the fan experience in a digital world with...

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Data analytics

Machine learning and predictive analytics understand data from current and previous races.

Learn how to drive business agility with digital infrastructure and data analytics.

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Internet of Things

Sensors attached to bikes produce real-time data from individual riders giving fans a closer view of the action.

Learn how to drive business agility digital infrastructure and networking.

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Hybrid IT

Live tracking that delivers race insights is more agile and responsive thanks to cloud-based services.

Learn how to drive business agility with digital infrastructure and hybrid IT.

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The massive volume of race info is protected from intrusions and/or data losses.

Learn how your business can risk less and achieve more with cybersecurity.

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Why the 2019 fan experience is revolutionary

Revolutionizing the fan experience of the Tour de France.
Visit the microsite

How NTT helps A.S.O. increase Tour de France fan engagement.
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What pro cycling can teach IT leaders about digital business.
Read our e-book

More about live tracking and data

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Sydney Marathon

How real-time data transformed this iconic race

Cape Epic

The world deserves a great view of its toughest bike race
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Tour de Yorkshire

Moving event safety beyond crowd control