Re-invention for digital leadership
Digital disruption may be driven by new entrants, but incumbents are executing some amazing self re-invention in response – redefining what business they’re in, transferring their core competencies to new areas, and setting up digital units that compete with their mainstream business. Here are four inspiring examples of self re-invention for digital success.
Don’t think of yourself as tied to one industry – reapply your core competencies in new ones. Discovery moved from healthcare, to insurance, to banking, using data analytics to extend the customer relationship.